risk

risk
/rɪsk/ noun
1. possible harm or a chance of danger
to run a risk to be likely to suffer harm
to take a risk to do something which may make you lose money or suffer harm
2.
at owner’s risk a situation where goods shipped or stored are insured by the owner, not by the transport company or the storage company
Goods left here are at owner’s risk.
The shipment was sent at owner’s risk.
3. loss or damage against which you are insured
4.
he is a good/bad risk it is not likely or it is very likely that the insurance company will have to pay out against claims where he is concerned
▪▪▪
‘…remember, risk isn’t volatility. Risk is the chance that a company’s earnings power will erode – either because of a change in the industry or a change in the business that will make the company significantly less profitable in the long term’ [Fortune]

Marketing dictionary in english. 2015.

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